Beanstalk Agtech

Services

Brand Refresh

Year

2022

I first met the team at Beanstalk Agtech way back in 2021 when I worked on a brand identity for one of their ground breaking projects in Vietnam. Since then we have worked on various projects together, one of them being their own brand identity refresh.

Being a leader in their field, Beanstalk needed an identity that would position them as thought leaders and also capture their spirit and passion for all things agriculture.

For the refresh we looked at introducing a new typography suite that lended itself to a more editorial feel, which helped create a higher level of professionalism and expertise. An updated colour palette, and a change in illustration style. We noticed that the old brand was quite draining on the eye and a bit stagnant, so introducing more colour juxtaposed with clean white backgrounds helped give the viewer a nicer experience across the brand.

Collage of Beanstalk business presentation slides. Highlights include a mission statement to unleash agriculture's potential as a force for good, company profile, and descriptions of services for agri-food companies, investors, and startups. Visuals include astronauts, planets, and space themes. Information about Beanstalk's initiatives and impact, including industry trials, is also featured.

Previous brand identity for Beanstalk Agtech.

Outdoor advertisement for Beanstalk promoting agriculture potential, featuring a stylized illustration of a farm, produce in a crate, and corn on a plate, with text about empowering agribusiness.
Grid layout with a blue box reading "BEANSTALK," a smiling man in a field, an illustration of global agriculture and industry, Beanstalk agency description, red logo graphic, key illustration, and "AaBbCc" typography sample.
Collage featuring an agricultural innovation agency: text describing Beanstalk, two men in a greenhouse, a tractor with people, a graphic of vegetables, and a cartoon orange.
Person holding a tablet displaying a digital document with information about corporate innovation, venture growth services, ecosystem development, and investment advisory. Includes graphics of a mechanical arm, a hot air balloon, a globe with buildings, and a watering can.
Illustration showing a weather station on the left with anemometer and temperature sensor. On the right, a segmented graphic of a carrot with icons linked to paint, clothes, packaging, bricks, and pills, depicting different uses of renewable resources.
Illustration showing a balance between technology and traditional agriculture. Left side has a brain controlling a cow, steak, house, and computer with graphs. Right side features a robotic arm tending to a vertical farm.
Side-by-side social media posts promoting sustainable agriculture. The left post features a lightbulb icon and text 'Sustainable Innovative Agriculture.' The right post shows two people in a greenhouse with the text 'Working alongside local producers.' Both posts have the beanstalk logo.
Text on a red background promoting solving food system challenges through "Challenge Led Innovation™". A white tote bag on a bench displays "Reinvent our food system" in red letters.
A screenshot featuring various pages from the "Beanstalk" brand guidelines. The layout includes sections on logo use, color palettes, typography, and brand messaging. Dominant colors are orange, teal, and grey. Text content explains correct and incorrect logo applications, primary color specifications, and typography styles such as "Merriweather" and "Poppins". Additional sections cover brand hierarchy, iconography, and mockups for social media and website design.