Found

Services

Creative Direction, Campaign

Year

2023

We were approached by Near Future and Colab Group out of the US to assist with creative direction and the creation of assets for Found’s October brand marketing campaign.

We developed key assets to be used across Reddit, Trade Desk, Facebook, Twitter and TV spots.

Collage of diverse individuals engaging in various activities, paired with text promoting customized wellness solutions by a brand named 'found.' Activities include eating salads, exercising with a child, and relaxing in bed, with captions like 'Find what works' and 'Not for everybody.'
Asian female working out on yoga mat in her backyard
Close up shot a female hand holding an Iphone scrolling through Found adverts on Facebook

Rather than focus on one aspect of weight loss, Found integrates exercise, nutrition, emotional support, and the latest medications to deliver a personalised and comprehensive solution designed just for you.

When building the assets for the Found campaign we wanted to create a suite of designs that reflected a fun, holistic and inviting approach to weight loss, acknowledging each user’s journey being a unique one.

Young couple at a picnic table, both eating healthy fruit kebabs and looking happy
A split image showing an ad for a fitness program on the left and a hand holding a smartphone displaying the same ad on the right. The ad features a person exercising outdoors with text about a personalized weight loss plan. There are two croissants on a plate in the background of the right image.
A person holding up a laptop against a sky background. The laptop screen shows an image of two people lying on a bed, taking a selfie and smiling. The word 'found' and a URL 'joifound.com' are displayed on the screen.