Grapeful

Services

Branding, Illustration and Packaging Design

Year

2021

Grapeful is an online wine curator offering an extensive retail store, alongside their Club Subscription.

Looking at the landscape of online wine stores and subscription services, it was clear to see that there are many brands out their offering a similar service. One of the main differences was Grapeful’s vision to create a positive drinking culture which was driven by combining art and wine and also donating some profits to various mental health charities.

A billboard with the text 'Wines bursting with flavour' and a graphic of a wine barrel with liquid splashing out. It includes the website grapeful.com.au for more information.
People sitting on chairs, opening a blue cardboard box labeled "grapeful" with bottles of wine inside.
Person holding a blue corkscrew bottle opener labeled "grapeful."
Blue advertisement text "Pinot's for a school night" with Grapeful logo and website link.
Three smartphone screens displaying marketing images for "grapeful." The first screen shows an illustration of wine bottles in a box with the text "Curated drops to your door." The second screen features a photo of a wine bottle labeled "B" on a kitchen counter with the text "Artisanal wine for all." The third screen displays an illustration of a wine barrel with the text "Wines bursting with flavour."
A person holding an open blue box labeled 'grapeful' with cardboard dividers inside. Another person is partially visible sitting nearby, and a pair of crutches are leaning against a wall in the background.
Graphic with the text 'Shiraz's not just for old boys.' and website grapeful.com.au
A set of three advertisements on a wall. The left ad features a blue barrel with the text 'Wines bursting with flavour.' The middle ad shows a bottle of wine on a table with the text 'Artisinal wine for all.' The right ad has a cork graphic with the word 'grapeful' and a website address grapeful.com.au.
Person holding a tote bag with "grapeful" and barrel graphic, on an escalator.
Two people sitting on chairs near a blue box labeled 'grapeful,' with one person holding a wine bottle. The box contains several wine bottles with colorful labels on a cardboard holder.
Man standing on sidewalk looking at phone with posters on a brick wall. Posters include 'grapeful' advertisements about wine.