Maggie’s Snacks and Liquor

Services

Branding, Print Collateral, Signage, Illustration, Social Media

Year

2023

Brand identity developed for Maggie’s Snacks and Liquor, Brunswick East's newest neighbourhood bar. Creating the identity for this bar was a case of keeping things simple and honouring the form and heritage of the space.

Keeping heritage at the fore front of the design, this informed everything from the colour palette to typography to signage choices and materials. The end result is a neighbourhood bar with an old charm that fits snugly into the community.

A corn dog on a plate with sauce on a dark background.

Restaurant menu on a table including dishes like oyster natural, mushroom lasagna topper, smoked cauliflower, snapper pie, and ice-cream special. Offers a 4-course set menu. Background includes table setting with glasses.

Business cards for Maggie's Snacks and Liquor on a restaurant table setting with glassware and silverware.

Two green coasters with white text featuring "Maggie's Snacks and Liquor" branding, one round with "Brunswick East" and one square with a beer glass icon.

A split image showing a bartender's hands garnishing a pink cocktail in a coupe glass on a bar counter, alongside a green tote bag with "MAGGIE'S" printed on it, sitting on a bench.

A menu listing drinks under categories: Beer/Cider/Brewed, Whisk(e)y/Grain, Brandy/Grape, and Aperitif, with specific items, locations, and prices. Includes beer types, whiskies, brandies, and aperitifs, both alcoholic and non-alcoholic options.

Matchbox with 'MAGGIE'S' branding on a concrete surface, casting a rainbow shadow.

Illustration of a tipped-over bottle with liquid spilling out on a beige background.

Three images with a theme of "Maggie's Snacks and Liquor": the first features a green background with white text; the second shows an outdoor sign with the store name; the third has an illustration of a bottle spilling liquid.